MyOasis Ecosystem - Discovery Project | Responsive Web App & Enterprise Software
Project Summary: Provided a redesign of the MyOasis E-commerce site and the Data Analytics Enterprise Software. Also, shared recommendations for improving CRM and the MyOasis ecosystem.
My Role: UX Design, Visual Design, IA, Leadership, Consulting, Documentation, Design Thinking Workshops, Stakeholder Management
Eye Doctors, Patients
Responsive E-commerce
Web App, Data Analytics
Dashboard and CMS
5 Weeks
Challenge
Patients have a hard time accessing the e-commerce site using their mobile devices, and it is hard for eye doctors to track product sales.
Business Goals
To make it easier for Patients to access and buy their eye care products
To make it easier for Eye Doctors to sell more products
Stakeholders
CFO - MyOasis; CEO - MyOasis; COO - MyOasis Sparq Executive Account Manager
75%
Expected Improved onboarding process for Target Issuers
45%
Increase in user retention
84%
Increase in time spent on website
Process
Discovery & Empathy | Key Findings & Insights: The checkout process of MyOasis is complicated and lacks an advanced payment system that is flexible.
There is no subscription model, which may limit repeat customers when compared to other competitors in the market.
Ideation & Strategy | Information Architecture: After several stakeholder and SME interviews, together with the Lead Developer and the Project Manager, we started our brainstorming sessions to define the overall solution.
Together, using Miro as our white boarding tool to document our progress and ideas, we crafted the experience for Patients and Eye Doctors.
Wireframing & Prototyping: I designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, we built a high-fidelity, interactive prototype to test the design.
Even though visual design and branding was not within scope of the discovery, I went ahead and explored several color palettes and typography styles that would give the MyOasis brand a refreshed look and feel.
Design & Iteration
Building Mark’s (Eye Doctor) Experience | Key Features:
Give Mark an easy-to-use dashboard that gives him a quick snapshot view of the state of his storefront business.
Mark can quickly find and download financial reports as needed.
Mark should be able to easily add storefront users with custom permissions to help him manage the store.
