MyOasis Ecosystem - Discovery Project | Responsive Web App & Enterprise Software
Project Summary: Provided a redesign of the MyOasis E-commerce site and the Data Analytics Enterprise Software. Also, shared recommendations for improving CRM and the MyOasis ecosystem.
My Role: UX Design / Visual Design / IA / Leadership / Consulting / Documentation / Design Thinking Workshops / Stakeholder Management
Lead Software Engineer, Principal Project Manager
Eye Doctors, Patients
Responsive E-commerce
Web App, Data Analytics
Dashboard and CMS
Dev - React, Stripe | Design Tools - Figma,
Miro, FigJam
5 Weeks
Challenge
Patients have a hard time accessing the e-commerce site using their mobile devices, and it is hard for eye doctors to track product sales.
Business Goals
To make it easier for Patients to access and buy their eye care products
To make it easier for Eye Doctors to sell more products
Stakeholders
CFO - MyOasis; CEO - MyOasis; COO - MyOasis Sparq Executive Account Manager
75%
Expected Improved onboarding process for Target Issuers
45%
Increase in user retention
84%
Increase in time spent on website
Process
Discovery & Empathy | Key Findings & Insights: The checkout process of MyOasis is complicated and lacks an advanced payment system that is flexible.
There is no subscription model, which may limit repeat customers when compared to other competitors in the market.
Ideation & Strategy | Information Architecture: After several stakeholder and SME interviews, together with the Lead Developer and the Project Manager, we started our brainstorming sessions to define the overall solution.
Together, using Miro as our white boarding tool to document our progress and ideas, we crafted the experience for Patients and Eye Doctors.
Wireframing & Prototyping: I designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, we built a high-fidelity, interactive prototype to test the design.
Building Mark's (Eye Doctor) Experience | Key Features:
Give Mark an easy-to-use dashboard that gives him a quick snapshot view of the state of his storefront business and facilitates decision-making.
Mark can quickly find and download financial reports as needed.
Mark should be able to easily add storefront users with custom permissions to help him manage the store.
Design & Iteration
Analytics Dashboard and Web Responsive E-commerce Site Wireframes:
Visual Design
Even though visual design and branding was not within scope of the discovery, I went ahead and explored several color palettes and typography styles that would give the MyOasis brand a refreshed look and feel.
Expected Impact:
Based on our research and recommended solution, we expect the recommended changes will not only increase overall customer adoption rates, but also would increase the number of first-time and repeat customer sales.
Lessons Learned
Throughout this discovery, I learned the importance of constant communication with each one of my team members. Although we each had different responsibilities and had to deliver different types of assets within a very short amount of time, it was crucial that we all constantly aligned our vision and ideas.
“Merilly played a crucial role in several internal projects, bringing not just strong design execution but also a sharp, strategic mindset that helped shape better outcomes. What really stood out, though, was her ability to quickly onboard mid-project when we needed coverage, seamlessly picking up where another designer left off. That’s no small feat, but they handled it with confidence and efficiency.
Beyond her skills, she was a fantastic teammate. Always willing to share knowledge and collaborate to make the work stronger. Any team would be lucky to have her!”
James Williams
Design Leader | Sparq