Bag Approver App | AR Native Mobile App, Gillette Stadium
Project Summary: Designed the augmented reality experience for a native mobile application to be used by employees at Gillette Stadium to measure bag sizes.
My Role: Visual Design / Strategy / Branding / IA / Prototyping / Testing
Product Manager, 2 Software Developers
Gillette Stadium Entrance personnel - Supervisors and Bag Checkers
Native Mobile App
Unity
2 Months
Challenge
Event goers complained that it takes a long time for them to go through the gate security.
Business Goals
To reduce wait times at the stadium gates
To speed up the bag checking process
Stakeholders
Gillette Stadium - Marketing Manager, CTO, Sparq - Account Executive, Account Manager
35%
Improved onboarding process
25%
Increase in user retention
84%
Ease of Use
Process
Research & Analysis: After conducting a competitive analysis and assessing the navigation flows of similar applications, the user experience was drafted using FigJam.
Information Architecture: Several rounds of review and testing with stakeholders revealed the need to further simplify the user flow.
Wireframing & Prototyping: Working closely with PM and Software Engineers during semi-daily design reviews where I shared early prototypes, I was able to further refine the overall user flow and fine tune the look and feel of the UI.
Usability Testing Insights:
Move all action buttons to the right-hand side, bottom corner of the UI
Make it easier for users to reach buttons with their thumb when holding the tablet with two hands
Remove “Exit App” button from main navigation as it is redundant for iPads
Visual Design & Style Guide: After a final review session with the Software Developers, I handed-off files that contained assets, UI design patterns and accessibility considerations.
Final Solution - Main Features:
Computer Vision and AI work together in this app to automatically detect the user’s type of bag and its shape
Simple, straightforward UI with easy-to-follow in-app prompts for users
Near-perfect match to Gillette Stadium’s main mobile application branding
Seamless navigation between the two Gillette Stadium Apps
Lessons Learned
As I worked to finalize this project, I learned that good UI does not mean having an overly embellished application with tons of buttons and actions. Sometimes, one button can be enough.
“What really stood out, though, was her ability to quickly onboard mid-project when we needed coverage, seamlessly picking up where another designer left off. That’s no small feat, but they handled it with confidence and efficiency. Beyond her skills, she was a fantastic teammate. Always willing to share knowledge and collaborate to make the work stronger. Any team would be lucky to have her!”
James Williams
Product Design Leader | Sparq